Where lighting expertise meets the digital future.
To Be is an Italian Innovative SME founded to rewrite the rules of connectivity and lighting. We are the link between excellence in lighting design and the limitless potential of the ICT world.
We don’t just sell products: we design the digital nervous system of modern spaces. As global pioneers in LiFi (Light Fidelity) and VLC (Visible Light Communication) technologies, we transform every lighting fixture into an intelligent platform capable of transmitting data, guiding people, and optimizing energy consumption.
The Value of Our Approach: End-to-End Service
From vision to installation: a single partner for complex challenges.
We collaborate with designers, builders, and decision-makers through an integrated service model that turns technological complexity into measurable performance. Our approach goes beyond supply, covering the entire project lifecycle.
Beyond Traditional Distribution
Thanks to direct partnerships with global industry leaders and our ability to operate as technology-agnostic system integrators, we go beyond the limits of standard distribution. We eliminate intermediaries, ensuring operational efficiency, cost reduction, and engineered solutions for highly demanding markets.
Whether it’s a corporate office, a hospital, or an industrial site, our mission is to connect light to the digital core of the building.
1. Consulenza Strategica e Tecnica
Analisi delle esigenze funzionali, studio di fattibilità tecnologica e valutazione del potenziale di connettività LiFi/VLC.
2. Progettazione & Calcoli Specialistici
Sviluppo di soluzioni illuminotecniche su misura che rispondono ai più rigorosi standard normativi (UNI EN 12464-1) e ai requisiti per le certificazioni di sostenibilità (LEED/WELL).
3. System Integration & Automation
È qui che la nostra anima tecnica eccelle. Progettiamo l’architettura di controllo garantendo la totale interoperabilità tra i sistemi. Integriamo la gestione luci su protocollo DALI con le dorsali di automazione dell'edificio tramite standard Konnex (KNX) e Modbus. Questo permette alla luce di dialogare nativamente con i sistemi BMS (Building Management System) per una gestione olistica di energia, clima e sicurezza.
4. Commissioning & Installazione
Presenza costante in cantiere, configurazione dei sistemi software proprietari e collaudo finale per assicurare l'operatività perfetta delle LiFi Zone e dell'infrastruttura Smart Lighting.
It brings it to life.
Francesco Paolo Russo
CEO & Founder












Our Ecosystem
Our Partners:
Innovating with global leaders.
Over time, we have established direct and privileged partnerships with the world’s most prestigious lighting manufacturers. This synergy gives us access to a portfolio of over 200,000 product references—an unmatched breadth that allows us to engineer the perfect solution for any architectural challenge, both indoor and outdoor.
We don’t adapt projects to technology—we integrate the best hardware with our software solutions and services.
We work in synergy with System Integrators, telecom providers, ESCOs, and multi-utilities to drive the convergence between ICT and Smart Lighting. We operate successfully in Public Administration—thanks to our presence on MEPA and access (through our partners) to Consip frameworks—and in the Corporate sector, delivering concrete solutions in critical and prestigious fields: Defense, Healthcare, Cultural Heritage, Smart Cities, Retail, and Smart Offices.
STANDARDS & CERTIFICATIONS
Certified Quality for International Standards (LEED & WELL)
We support designers and clients in achieving the most ambitious environmental and well-being certifications. Each of our solutions is backed by rigorous technical documentation (EPD sheets, IESNA/LDT reports) required for credit mapping and compliance with international protocols.
Our pillars for efficiency and well-being:
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1
Sustainability & Transparency (LEED)
We provide lighting fixtures with EPD certification (life-cycle impact) and Declare Label (absence of harmful chemicals), essential for credits related to materials and circular economy. -
2
Human Centric Lighting (WELL)
We design systems centered on people, supporting circadian rhythms through dynamic control of color temperature and light intensity. -
3
Visual Comfort & Performance
We ensure excellence with high color rendering indices (CRI > 80/90), low-glare optics (reduced UGR), and Flicker-Free technology, creating healthy and productive environments. -
4
Smart Management
We integrate presence sensors and automatic dimming systems to maximize energy savings and operational efficiency.
LEED & WELL Compliant
Compatibility with green and healthy buildings.
EPD / ISO 14001
Transparency regarding environmental impact.
Declare (Red List Free)
Material safety (absence of toxins).
Human Centric Lighting
Bio-adaptive light for well-being.
Low UGR/Flicker Free
Maximum visual comfort and no flicker.
High Efficiency (lm/W)
Minimum energy consumption, maximum output.
ISO 9001 / ENEC / CE
Quality and safety of production processes.
OUR “W”:
Identity & Values
VISION: The Future
We are building a world where every light point is a safe, invisible, and pervasive source of data and services. We imagine cities and offices that “communicate” through light.
MISSION: The Goal
To make light the enabling infrastructure of the digital transition, bringing connectivity and intelligence wherever there is an LED.
TEAM: Human Capital
We are passionate about light—but even more about the services it can enable. Our team is a unique blend of Lighting Designers, IT Engineers, and Software Developers.





Press & Authority: What They Say About Us
Key players in the innovation debate.
Over the years, To Be has become the national reference point for LiFi, earning recognition from major market players and extensive media coverage.
Blog & Insights
